Pleasant Plains is a town located on U.S. Highway 167 between Bald Knob (White County) and Batesville (Independence County). Although it is not as old as Batesville, Pleasant Plains is one of the oldest settlements in Arkansas, with origins in the territorial period.

Families traveling in covered wagons came into Missouri and Arkansas, following the Southwest Trail until they found promising land that was unclaimed. The earliest settlement, which called itself Fairview, was located about two miles north of the present Pleasant Plains. The first settlers wrote to their relatives about the bounty of their new home, with prairie chickens and eggs, wild berries (particularly strawberries), and good timber for firewood and for construction. When the settlers applied for a post office in 1842, they were told that the name Fairview was already being used in Arkansas, so they accepted Pleasant Plains as their second choice.